Bryan Singer made a few headlines last week when he blamed the box office failure of his film, Superman Returns, on the fact that it was targeted at a female audience – who didn’t turn out to watch it as highly as he’d hoped:
It was a movie made for a certain kind of audience. Perhaps more of a female audience. It wasn’t what it needed to be, I guess. I think I could lop the first quarter off and start the movie a bit more aggressively and maybe find a way to start the movie with the jet disaster sequence or something. I could have grabbed the audience a little more quickly. I don’t know what would have helped. Probably nothing.
Singer’s quotes have been taken out of context slightly, but the idea that the film was targeted at women is his most solid definition of the “certain kind of audience” he was chasing, and he thinks that there was “probably nothing” different he could have done.